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USE CASE
Winning a telecom RFP thanks to your ESG policy
Client context
In this case study, a French telecom operator was invited to respond to a national request for proposal (RFP) to provide fiber connectivity across 500 sites.
What were the RFP requirements?
The specifications also required a solution that included 4G backup to ensure service continuity in case of fiber outages.
The ESG component accounted for 25% of the total score, making it a decisive factor for the operator.
The Challenges
Geographic coverage:
The operator needed to cover a wide area, with sites distributed across the entire country.
Timeline:
The deadline for submitting and implementing the project was very tight (4–6 months).
Budget:
They had to propose a cost-effective solution while meeting all technical requirements.
ESG Criteria:
The operator was required to offer a range of low-carbon products aligned with sustainability best practices.
The crucial role of Ekinops' ESG policy
Faced with these challenges, the operator quickly realized that Ekinops’ ESG strategy could serve as a major competitive advantage to stand out from rivals and win the bid. Ekinops’ strengths include:
Outstanding ESG performance
Gaia 2022 rating: 82/100 (vs. 54/100 industry average)
EcoVadis Silver Medal 2021/2022 (top 15% of the sector)
Strong commitment to sustainable development
- Signatory of the UN Global Compact (UNGC) - Dedicated ESG Committee - Corporate carbon footprint assessment conducted for the past 2 years - ESG strategy structured around 3 key pillars:
- Employer of choice
- Responsible corporate citizen
- Minimal environmental impact
The reference product : The ONE421 Router
Model : ONE421Gb5T 4G Router
- Low carbon footprint: 138.5 kgCO₂eq per router (60% lower than comparable models on the market)
- Eco-designed to minimize environmental impact throughout the entire product lifecycle
- 100% recyclable at end of life
- Manufactured in Belgium: reducing transport, related carbon emissions
Concrete initiatives to reduce environmental impact
End-of-life product management
Eco-design approach
- Take-back and recycling program for end-of-life products
- Partnership with certified environmental organizations
- Reduced number of components
- Use of recycled and recyclable materials
- Optimized packaging
A tailored, eco-responsible solution
The operator partnered with Ekinops to design and deploy a customized solution that met its specific requirements. The solution included the following components:
- Eco-responsible fiber/4G cellular routers
Ekinops’ ONE421Gb5T 4G router was selected for its reliability, performance, low carbon footprint, and SD-WAN compatibility (for potential future use cases). - Network management software
The Ekinops OneManage platform was used to monitor and manage network performance. - Factory integration of router configurations
This approach enabled the operator to save time and reduce deployment costs through Zero Touch Provisioning (ZTP). - Partnership with a local distributor
To ensure buffer stock availability and fast delivery across regional sites, the operator partnered with Ipsip, Ekinops’ official distributor in France.
Achieved results
Success on All Fronts
Thanks to Ekinops’ strong ESG policy and its tailored, eco-responsible solution, the telecom operator successfully won the public tender.
Ekinops’ ESG commitment was a key differentiator in the selection process and played a decisive role in the jury’s final decision.
The project was deployed quickly and efficiently, thanks to close collaboration between the operator, Ekinops, and Ipsip.
The solution enabled the operator to meet its clients’ connectivity needs, even in the event of a fiber outage.
The solution helped the operator reduce its carbon footprint and actively contribute to sustainable development.
This case underscores how a strong ESG strategy can directly influence business outcomes. By choosing Ekinops, the telecom operator demonstrated its commitment to responsible business practices. This decision is likely to deliver long-term benefits by helping the company attract and retain clients, employees, and investors who prioritize sustainability.
Additional considerations
- The operator’s choice to prioritize ESG reflects a growing and positive market trend.
- As both consumers and businesses become more aware of the environmental and social impact of their decisions, they increasingly seek to partner with companies that share their values.
- By selecting Ekinops, the operator positioned itself as a leader in ESG, a move that is likely to enhance its brand reputation and competitive advantage in the long run.
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